So, Which Property Agent: How does it work and what does it do?
A popular question!
Simply: Which Property Agent compares UK estate and letting agents based on their suitability to sell or rent out a particular property. This is done by assessing where the agent geographically operates, the type of property they deal with and specialise in, are they a member of an accredited professional body that ensure consistent high standards such as RICS, NAEA, ARLA, NALS, Safeagent, the time taken to sell or rent out properties in the past, fees charged in the past, sale or rental price achieved in the past, customer service, knowledge of the local market and the quality of the tenants they provide (if a rental property).
This ensures that property owners no longer have to guess at which agent to choose when looking to sell their house or rent out a property. This means faster, more cost effective results and no time wasted on agents who don’t deliver on their promises!
Users are presented with a list of just the top four agents for their property and then can contact one, two or three of those agents for a no obligation quote.
Agents benefit from www.WhichPropertyAgent.co.uk by receiving enquiries (or leads) from landlords and vendors who are genuinely looking for their services and have been independently recommended to them based on the agent’s past performance.
FAQs from users of Which Property Agent (landlords and people selling their house):
Does it cost vendors and landlords anything to use Which Property Agent to find the best agent to sell or let our property?
No. It is free for vendors and landlords to use the website to find and contact agents. However, vendors and landlords can only send one enquiry (to multiple agents if you wish) in a set time frame. So use it wisely! This is to stop misuse of the site.
How does Which Property Agent select which estate and letting agents are best?
Which Property Agent surveyed vendors and landlords to find out what were the most important factors when choosing an estate or letting agent. If an agent operates in the required property’s postcode and deal with that property type they will be considered for the search results. Which agents actually appear in the top four results is based on whether they’re a member of an accredited professional body, and how they have performed in the past based on a customer rating system for the following criteria: Time taken to sell or let previous properties, price achieved for sale or let of previous properties, fees charged for sale or let of previous properties, knowledge of local market, customer service and quality of tenants provided for rental properties.
How do I know that the search results are accurate?
Which Property Agent does all that is can to ensure that all the ratings left for agents are as accurate as humanly possible. We track IP addresses and email addresses of everyone who leaves a rating for an agent to ensure that fake and duplicate ratings aren’t left. Agents have the ability to dispute ratings left for them if they haven’t ever genuinely dealt with that property in the past.
Are ratings of estate and letting agents based on the company as a whole or on a branch by branch basis?
Ratings are left on a branch by branch basis by vendors and landlords who have used that specific branch in the past to either sell or rent a house. For example, a national estate agent (we’ll call them “Joe Bloggs Estates” for this example) may have several branches in one city but their city centre branch may be best at selling city centre apartments and so they’ll have the highest ratings for doing so. Therefore, if a vendor used Which Property Agent to find the best agent to sell their city centre apartment, the city centre branch of Joe Bloggs Estates would appear higher in the results than the other branches of Joe Bloggs Estates throughout the city.
Does Which Property Agent compare all UK estate and letting agents?
All (or most!) UK estate and letting agents are in our database so they can be left a rating from vendors and landlords that have used them in the past to sell or rent a property, but only agents that choose to receive enquiries from Which Property Agent will appear in the search results.
Why does Which Property Agent only show the top four agents for my property in the search results?
Which Property Agent is here to find you the best agent for your property. We have done the hard work and found you the best of the best. I'm sure you would agree that a choice of four is more than enough to choose from, as any more results starts to make the decision of selecting an agent difficult again.
Why can I only contact up to three of the four agents that are presented to me in the results?
Which Property Agent isn’t a mass-emailing tool, we find the best agent for your property. Because you know that the agents that we have chosen are the best at what they do, you only need to contact one, two or three agents. Contacting any more than three makes the decision of choosing the right agent tough again. Up to three agents giving you their valuation of your sale or rental property, will give you the best result.
FAQs from Estate Agents, Letting Agents and Property Management Companies:
How do we get our agency to appear in Which Property Agent’s results?
Simply register your branch here and enter your branch details. Once this is completed your agency will be considered to appear in the top four results. However only the most suitable agents with the highest and most relevant customer ratings will naturally appear in these results.
Is there a charge to estate and letting agents to receive leads from Which Property Agent?
Your first lead from us is free so that you can see the quality of the leads before you even need to register a payment method with us. After that, you are charged per lead and are invoiced monthly. Agents can set their monthly spend limit so expenditure is managed. If you never receive more than one lead from us, you never pay a thing. To register your branch click here.
After the free lead, the cost per lead is as follows:
Type 1. Lead from Landlord or Vendor with Single Property to Let or Sell
Lead sent to 1 agent = £20 + VAT
Lead shared between 2 agents = £6.50 + VAT each
Lead shared between 3 agents = £4 + VAT each
Type 2. Lead from Landlord or Vendor with 2 or More Properties to Let or Sell
Lead sent to 1 agent = £30 + VAT
Lead shared between 2 agents = £10 + VAT each
Lead shared between 3 agents = £6 + VAT each
(All agents pay the same price. Users cannot go back and contact another agent for a particular property once the enquiry has been sent and paid for by the chosen agents)
Our agency is registered with Which Property Agent but it isn’t appearing in the top four results for any property type search. How can we rectify this?
There are two ways:
1. Continue to provide the highest standards of service and deliver results for your customers, who should hopefully then positively rate you at www.whichpropertyagent.co.uk/rating so that your branch naturally appears in the top four results.
2. By being the sponsored listing for your postcode/s, agents can guarantee that their agency appears for all relevant search results for their chosen postcode/s. The sponsored listing appears above the natural results and leads are charged at the usual price per lead, on top of a flat monthly fee postcode sponsorship. More information on this can be found in Agents Menu after registering with Which Property Agent.
How are enquiries from users of WhichPropertyAgent.co.uk received by agents?
Once a user has chosen your agency to send an enquiry to, an email is sent to your registered email address containing all the relevant details and contact information of the vendor or landlord. A copy is also stored in your branch’s registered account on WhichPropertyAgent.co.uk. Agents can log into Which Property Agent at any time and view enquiries received and check the status of each lead.
Can an estate or letting agent choose which type of property leads they receive from Which Property Agent?
Yes. When an agent registers for Which Property Agent they can select which type of properties they currently want to receive leads for. Agents can log in and change their lead requirements at any stage as their need for different property types change. Click here to register to receive leads from landlords or sellers from Which Property Agent.
How does Which Property Agent select which agents to appear in the top four results?
Which Property Agent surveyed property sellers and landlords to find out what were the most important factors when choosing an estate or letting agent. Those factors are: time taken to sell or let previous properties, price achieved for sale or let of previous properties, fees charged for sale or let of previous properties, knowledge of local market, customer service and quality of tenants provided for rental properties.
If an agent operates in the postcode of the searched-for property, and they deal with that property type, they will be considered for the search results. Which agents actually appear in the top four results is based on how they have performed in the past for that particular property type based on ratings left by their customers. Being a member of one of the following accredited bodies also help an agent's ranking: RICS (Royal Institution of Chartered Surveyors), NAEA (National Association of Estate Agents), ARLA (Association of Residential Letting Agents), NALS (National Approved Lettings Scheme), Safeagent and The Property Ombudsman.
So it’s not just the agent who offers the cheapest fees and charges?
No. We’re not a price comparison website. Market research has shown that landlords and vendors don’t consider fees charged as the most important factor when choosing an agent. Fees charged are however, taken into consideration.
Are agents customer ratings openly available to read on Which Property Agent?
No. All ratings left for your branch by past and present customers are not visible on Which Property Agent. The only time your ratings are visible is when your agency appears in the top four search results. At this point, the user can view ratings left for your branch in the past. However, as you have appeared in the top four results, you must be doing something right so you have nothing to worry about!
Can I (as an agency) see all the ratings left for my branch on Which Property Agent?
Although customer ratings are not visible from the front end of the site, agents who are registered with the site can log in and see all ratings left for their branch for properties they have sold or rented out in the past. This is a powerful customer research tool that can be used to improve or reward branches accordingly.
Are reviews / ratings based on our company as a whole or on a branch by branch basis?
Ratings are left on a branch by branch basis by vendors and landlords who have used that specific branch in the past. For example, a national estate agent (Joe Bloggs Estates for example) may have several branches in one city but their city centre branch may be best at selling city centre apartments and have the highest ratings for doing so. Therefore, if a vendor used Which Property Agent to find the best agent to sell their city centre apartment, the city centre branch of Joe Bloggs Estates would appear higher in the results than the other branches of Joe Bloggs Estates throughout the city.
How do we (as an agency) know that our customer reviews are accurate?
Agents can dispute any ratings that they feel are fake. Our decision as to validity of ratings shall be final but we promise to act reasonably.
We track IP addresses and email address of all raters. All ratings are added to a moderation queue before being linked to the appropriate agent. Any abnormal usage such as lots of ratings being left in quick succession or if multiple ratings for multiple agents are left by one rater, it is flagged.
We confirm a contact email and IP address for all raters so any suspect ratings can be investigated.
We record the address and year of sale/rent of the property that the agent is being rated for. Each time a rating is left; the agent is emailed and has the ability to flag up if it is a fake rating i.e. if they have never dealt with that property at that time.
If two ratings are left for the same property for the same year (i.e. 2 different ratings for 18 High Street, Sheffield, rented out in 2003), one of those ratings could possibly be fake and will be investigated.
Once a user has used Which Property Agent to contact an agent they are asked to rate the agent they instructed. These ratings left by people who have used Which Property Agent are classed as “verified” and carry more weight than regular ratings. Therefore, an agent who consistently provides Which Property Agent’s users with high standards of service will rank very highly in the search results and will eventually stop disingenuous rated agents even appearing in the top four.
We check the validity of each rating. Any users leaving malicious ratings for competitors will be removed and blocked from using the site. Any users instigating fake positive reviews for their own agency will also be blocked from using the site.
What else does Which Property Agent Ltd do?
As well as operate an estate agent comparison website, we also run a Sheffield rental portal, sell pocket carry cases for ecigs, or electronic cigarette case to protect electronic cigarettes breaking in your pocket, we run a marketing agency, and produce student housing guides in 10 UK cities.
How do you stop competitors sending me (the agent) fake enquiries, knowing that I’ll be charged?
All leads/enquiries can be disputed by the agent and refunded if they are not contactable or deemed to be sent fraudulently.
IP address and email address of all users are tracked. Users can only send an agent 1 enquiry/lead in a 3 month period.
An IP address or email address that sends multiple enquiries to multiple agents are flagged, tracked and disciplined.
If a user is suspected of sending fraudulent enquiries, their IP and email address are blocked from using the site and legal action is threatened. If their IP or email matches any of the agents on our system then further legal action can be taken towards the offending agent.
Any users found sending disingenuous enquiries to agents will be prosecuted under the appropriate criminal legislation.